Squadron Leader Jagdish Chandra Malik was commissioned in the IAF in January 1963. Thereafter the officer served as instructor at a Ground Training Establishment and at Air Force Administrative Collage. Later he served as Chief Instructor at the Jungle and Snow Survival School and conducted 40 survival courses in inhospitable areas.

Squadron Leader Malik set up the Public Relations Unit of Defence Ministry at Headquarters Western Air Command in 1971. Later in 1976, he was appointed the Public Relations Officer (Air Force) at the Directorate of Public Relations of the Ministry of Defence.

The officer has made significant contribution to the Publicity of the IAF. Prior to and during 1971 operations he worked ceaselessly and secured wide publicity for the air operations and allied activity in the Western Sector. He also wrote a number of articles on Air Operations, besides reporting day to day activities. The officer performed his job willingly and cheerfully with complete disregard to his personal comfort, at odd hours and often in adverse working conditions. His work has contributed greatly to better understanding of Defence Services among the masses.

For his services of very high order, spread over a decade, the President is pleased to award VISHISHT SEVA MEDAL to Squadron Leader Jagdish Chandra Malik.